Infocraft / Brand guidelines / 2019

Typography

Montserrat and PT Serif in print and digital communication.

Typefaces

Montserrat is the geometric sans serif of the identity. Pair it with PT Serif: use Montserrat for headings and shorter text, and PT Serif for longer passages. Both families support printed and digital communication.

Original type specimens / Montserrat and PT Serif / montserratOriginal type specimens / Montserrat and PT Serif / serif
Original type specimens / Montserrat and PT Serif
Original type families / Selected styles / glyphs
Original type families / Selected styles

Principles

Use Montserrat ExtraBold to express the main idea. Keep headings short and simple, ideally three to six words. The source artwork demonstrates the intended spacing and hierarchy.

Original heading hierarchy / Montserrat ExtraBold with PT Serif body text / heading
Original heading hierarchy / Montserrat ExtraBold with PT Serif body text

Studio navigation and explanatory text use Brenda Studio’s Cygre. The original specimens above show Infocraft’s own typefaces.

Examples

Keep the relationship between the two families consistent across documents, advertising and digital layouts. Montserrat gives headings a direct voice; PT Serif carries extended reading.

Original typography in use / Website composition / type example
Original typography in use / Website composition