Colour
Corporate, product and supporting colour specifications.
Colours
Aqua mint is the colour of the corporate symbol and works on dark blue or white. Bright blue supports larger background areas. Product colours distinguish the housing-services and garden-community solutions.
Primary colours
Bright blue
HEX #649AE8
RGB 100, 154, 232
CMYK 57, 34, 0, 9
Aqua mint
HEX #00D9C8
RGB 0, 217, 200
CMYK 100, 0, 8, 15
Dark blue
HEX #0E3342
RGB 14, 51, 66
CMYK 79, 23, 0, 74
Red
HEX #EC466C
RGB 236, 70, 108
CMYK 0, 70, 54, 7
Product colours
Housing services
HEX #00AAE3
RGB 0, 170, 227
CMYK 57, 34, 0, 9
Garden communities
HEX #32BB5C
RGB 50, 187, 92
CMYK 73, 0, 51, 27
Additional colours
Daylight
HEX #E5F2E9
RGB 229, 242, 233
CMYK 5, 0, 4, 5
Morning
HEX #F4F7E7
RGB 244, 247, 231
CMYK 0, 0, 6, 5
Principles
Keep new applications within the established blue-led visual world. Use the primary colours for corporate communication, product colours for specialist solutions and the pale additional colours to support contrast.
Examples
Choose contrasting backgrounds. Use dark text on white, and white type on blue. The examples show how the same palette carries across websites, brochures and desktop software.
