Layouts

Graphic elements

The main graphic form is derived from the brand symbol. Its shape adapts to different formats while keeping communication connected across websites, desktop software and mobile applications.

Additional elements

Supporting shapes fill and organise backgrounds. They can be modified to suit the composition and communication task.

Principles

The graphic elements are a core part of the identity. The guide intentionally leaves room for judgement: adapt the forms to the message and format, using the original examples as a reference.

Examples

Carry the same vocabulary through all visual communication, from a computer’s opening screen to a product website.