Infocraft / Brand guidelines / 2019

Logo

The symbol, wordmark and rules for consistent use.

Brand lockup

The primary lockup combines the stylised Cyrillic “и” symbol and the wordmark. Use the supplied alternatives when the format or background calls for them. Keep the elements and their proportions intact; do not redraw or rearrange the lockup.

Primary lockup / Symbol and wordmark / lockup
Primary lockup / Symbol and wordmark
Original lockup versions / Light and brand-colour backgrounds / variantsOriginal lockup versions / Light and brand-colour backgrounds / darkOriginal lockup versions / Light and brand-colour backgrounds / mono
Original lockup versions / Light and brand-colour backgrounds

The symbol can appear independently in the applications described in this guide.

Brand symbol

The symbol is a stylised Cyrillic “и” with a hidden upward arrow. Use the supplied colour versions for white and dark blue backgrounds.

Original symbol / Construction and colour versions / symbolOriginal symbol / Construction and colour versions / symbol versions
Original symbol / Construction and colour versions

Architecture

The identity extends to product solutions, desktop software and mobile applications. Each version belongs to the same family while adapting to its purpose.

Product signature / Mobile application / Desktop application / productProduct signature / Mobile application / Desktop application / mobileProduct signature / Mobile application / Desktop application / desktop
Product signature / Mobile application / Desktop application

Clear space & minimum size

Keep a clear area around the symbol and lockup. The original construction drawings use X as the minimum spacing unit. Keep other elements outside this area.

Original clear-space construction / Minimum spacing X / clearspaceOriginal clear-space construction / Minimum spacing X / symbolspace
Original clear-space construction / Minimum spacing X
Print / Symbol10 mm
Digital / Symbol20 px

These are the minimum sizes of the symbol. Always check that the complete signature remains clear and readable in its final application.