Illustrations
Characters, principles and scenes for brand communication.
Mascot
The dachshund is Infocraft’s brand companion: responsive, friendly and ready to help. Use the mascot in illustrations to bring warmth and empathy to communication.
Principles
Keep backgrounds light and simple. Show interiors and everyday surroundings that reveal the main character’s personality. Clothing and objects can refer to the relevant product colour.
The central human character is a woman and a professional accountant who enjoys working comfortably. Her blue clothing links the scene to Infocraft’s housing-services solutions.
Examples
Build vector scenes around the idea of comfortable work: at a laptop, at a desk or with a colleague. Use them on websites, introductory screens, brochures and advertising.
Where an illustration communicates the idea more clearly, use it in place of a photograph. Scenes of comfort, relaxation and imaginative situations can express working anywhere, at any time.