System
Corporate identity, product families and application configuration.
Brand architecture
Infocraft has a monolithic architecture: the corporate brand connects its specialist product families. Product names combine Infocraft with an industry descriptor, such as ЖКХ for housing services or СНТ for garden communities.
Corporate brand
Sub-brands
Product signatures use lowercase lettering. In running text, capitalise Infocraft and retain capitals in abbreviations.
Mobile applications
Shorten mobile app names to two Cyrillic letters, with the first capitalised: for example, Пр for Председатель and Об for Обходчик.
Desktop products
Product families also include desktop software, such as Infocraft: Formula ЖКХ + Accounting.
Palette
Aqua mint identifies the corporate brand. Blue distinguishes housing services; green identifies garden-community solutions. Carry these colours across websites, mobile applications and desktop software.
Aqua mint
HEX #00D9C8
RGB 0, 217, 200
CMYK 100, 0, 8, 15
Dark blue
HEX #0E3342
RGB 14, 51, 66
CMYK 79, 23, 0, 74
Housing services
HEX #00AAE3
RGB 0, 170, 227
CMYK 57, 34, 0, 9
Garden communities
HEX #32BB5C
RGB 50, 187, 92
CMYK 73, 0, 51, 27
Configuration
Use the original construction diagrams to preserve spacing and scale. The guide adapts the same mobile app identity to iOS and Android.
Sizes shown are the specifications recorded in the 2019 guide.
Examples
The same system connects product websites with desktop and mobile applications. The original presentation shows housing-services desktop screens and garden-community mobile screens.
