A creamy signature.
Soft lettering, milk-like shapes and a clear blue palette give Slivka a friendly visual language.
- Client
- Novosibirsk Dairy Company
- Our role
- Brand positioning
Naming — Slivka
Logo & visual identity
Original mascot
Packaging design
Soft lettering.
Creamy character.
Rounded lettering gives Slivka a soft, creamy character. Its edges recall spilled milk or melting ice cream.
A simple descriptor identifies the dairy range and keeps the signature direct.
A simple mark.
A playful language.
The blue roundel gives the name a clear home. Irregular milk-like shapes extend that softness into a flexible graphic pattern.
The identity combines a restrained palette with expressive shapes, keeping the brand friendly and easy to recognise.
The same character.
Beyond the pack.
The signature, cow and light blue palette work together across a glass and branded transport.
Hand-drawn scenes keep the surrounding world connected to the illustration on the packaging.
A friendly identity,
shared by people.
The milk-shaped graphic system expands across clothing and communication.
The logo stays clear while the pattern gives larger surfaces an informal, lively character.