A compact identity for West Siberian Wheel Service, built around the essential geometry of its industry.
West Siberian Wheel Service needed an identity that expressed a modern approach to railway wagon maintenance. The original competitor study found red dominating the category, from bright scarlet to deep burgundy. Avoiding that familiar palette became a deliberate way to make ZSKS stand apart.
Wheelsets supplied the starting point for the design search. The circle connects the company’s work with the idea of movement; the final identity reduces that geometry to a direct, compact signature.
The original drawings test wheel-based lettering, repeated circles and service symbols. They show the alternatives considered before the final compact vertical signature.
The Cyrillic initials sit in a black vertical block above a yellow circle. Yellow, black and white carry the identity across stationery, while the condensed lettering keeps the narrow format legible.
A circle, a vertical block and the company’s initials. Three elements hold the identity together.
Original application studies show how the identity works across different scales, materials and situations.
Research informed the colour direction. The wheel guided the sketching. The final signature brought the circle and initials into one simple device, supported by rules for colour, typography and application.
Explore our approachProject archive · 2019. ZSKS is the transliteration of ЗСКС, West Siberian Wheel Service. Original Cyrillic artwork is retained. Application images are original presentation mockups.
